1996 - Mountain Dew's logo is changed to a similar, but less-wavy one.1991 - All versions of Mountain Dew Sport are completely removed from shelves.1990 - Following its successful test release, Mountain Dew Sport returns to shelves, along with a 2-calorie variant and Diet variant.1990's - Dry Ginger is released in Japan.1989 - Mountain Dew Sport has a test release on shelves.A Diet version is also tested alongside it. 1988 - Mountain Dew Red is introduced for test marketing in Alabama, and is the first Mountain Dew flavor variant.1986 - Sugar-Free Mountain Dew is then renamed Diet Mountain Dew, using a green and white-stripped variant of the standard packaging.1984 - With the growing trend in America of weight-watching, a Sugar-Free Mountain Dew is released, using an all-red variant of the standard packaging.1980's - Aurora and Golden Lime are released exclusively to Japan, becoming the first international-only release.It is the first additional drink on the Mountain Dew line. 1976 - Caffeine-Free Mountain Dew is introduced.1973 - Pepsi completely alters Mountain Dew's packaging, abandoning the "hillbilly" look and changing the logo for the first time since the drink's creation to appeal to a "younger, outdoorsy generation.".At this time, the Mountain Dew label is redesigned to be more humorous, featuring Willy the Hillbilly and the phrase "It'll tickle yore innards!" Pepsi also orders all distributors of Mountain Dew to stop using their names on them. 1965 - Pepsi unveils the "Ya-Hooo!" Mountain Dew promotion.SeptemPepsi purchases the Tip Corporation, and with it the Mountain Dew name and rights.The Tip Corporation grants its first franchise to Kingston, North Carolina's Pepsi-Cola Bottler.1962 - Herman Minges (another co-owner of Tip) also merges Tri-City Lemonade with Mountain Dew in an effort to compete with a local brand called SunDrop Cola.( This is the creation of the current flavor Mountain Dew has used to this day.) 1960 - Bill Bridgforth then merges his Tri-City Lemonade flavor with the Mountain Dew formula, replacing the 7-Up flavor it had been using.He, along with Bill Jones (one of the Tip Corporation's co-owners) developed a new drink called Tri-City Lemonade. 1959 - A man named Bill Bridgforth is made plant man-manager of Tri-City Beverage in Johnson City, Tennessee.He then sells the Mountain Dew brand to it. 1957 - Ally Hartman becomes co-owner of the Tip Corporation along with four other men.This is the first time Pepsi notices Mountain Dew's potential. 1955 - A Pepsi bottling plant in Fayetteville, North Carolina begins bottling Mountain Dew.These bottles read "by Barney and Ally" because they were originally ordered in 1951, but were stored in a warehouse until then. 1955 - Hartman Beverages begins producing the second set of ACL Mountain Dew.These are the first ACL (Applied Color Label) bottles of Mountain Dew, which read: "by Charlie, Jim and Bill." 1955 - Mountain Dew becomes available commercially.1954 - Tri-County Beverage begins carrying the first franchise of Mountain Dew.1949 - Barney Hartman dies, leaving Ally as the sole owner of the Mountain Dew name.NovemThe Hartman brothers file for and receive a copyright on the Mountain Dew name.1946 - Bottles of Mountain Dew are given labels featuring the classic hillbilly design.It is dubbed "Mountain Dew," a term originally used for Tennessee mountain-made moonshine. Early 40's - Brothers Barney and Ally Hartman, who own Hartman Beverage, begin bottling a lithiated-lemon drink to be mixed with hard liquor.
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